Hamilton Medical was founded in 1983 with a clear mission: to enhance the lives of patients on respirators and support the caregivers who serve them. Our focus is on developing ventilation technologies that prioritize safety, effectiveness, and lung protection. We are dedicated to easing the burden on healthcare professionals who work tirelessly every day, helping critically ill patients recover and regain their health. We are committed to helping medical teams deliver the best respiratory care ‑ to anyone, anywhere.

The Senior Global Integrated Marketing Manager is a strategic marketing leader responsible for advancing Hamilton Medical's global digital marketing capabilities and developing an integrated, data-driven approach to customer engagement across the marketing funnel.

You will spearhead the evolution of digital marketing, marketing automation, lead management, campaign orchestration, and marketing technology, ensuring that global marketing initiatives are connected across channels and designed to generate measurable business impact.

Working cross-functionally with Global Product Marketing, Marketing Communications, Sales, IT, regional marketing organizations, and external partners, you will establish scalable digital marketing processes and tools that enable Hamilton to deliver more relevant, personalized, and measurable customer experiences worldwide.

Key Responsibilities

1. Marketing Automation Development & Transition

• Lead the development, implementation, and transition to Hamilton Medical’s global marketing automation strategy, operating model, processes, and technology ecosystem.
• Build scalable automated customer journeys, including lead capture, segmentation, scoring, nurturing, qualification, routing, and sales follow-up, in partnership with Sales and regional teams.
• Establish global governance, standards, integrations, and adoption programs while continuously optimizing automation performance based on data, customer behavior, and commercial results.

2. Global Digital Marketing Strategy

• Support development and execution of the global digital marketing strategy aligned with Hamilton Medical’s business, portfolio, and commercial objectives.
• Define and optimize the digital customer journey, driving engagement from awareness through conversion, retention, and advocacy.
• Lead integrated digital campaign strategy across web, email, social, paid media, content, and marketing automation.
• Establish global digital standards, governance, measurement, and best practices while partnering with local markets and identifying emerging digital opportunities.

 

3. Integrated Campaign Management

• Serve as the digital integrated marketing lead for major global product launches, campaigns, and strategic initiatives, translating commercial strategies into clear campaign plans.
• Develop integrated campaign architectures spanning owned, earned, paid, digital, social, content, and marketing automation channels, with defined audiences, messaging, KPIs, and measurement.
• Coordinate cross-functional execution across Product Marketing, MarCom, Digital, Social Media, regional teams, and agencies, ensuring consistent customer experiences and effective campaign optimization.

4. Marketing Technology & Digital Transformation

• Own the global marketing technology roadmap in partnership with IT and marketing stakeholders, ensuring alignment with business priorities and measurable outcomes.
• Evaluate, recommend, and implement technologies and integrations that improve marketing effectiveness, personalization, measurement, and operational efficiency.
• Identify automation opportunities and serve as the business owner and subject matter expert for marketing automation and digital marketing technology.

5. Data, Analytics & Performance Optimization

• Establish a comprehensive framework for measuring digital marketing and marketing automation performance, with clear KPIs and reporting.
• Develop dashboards and insights tracking engagement, lead generation, conversion, customer journey progression, campaign performance, and revenue contribution.
• Use data, testing, and optimization to identify growth opportunities, improve ROI, and translate insights into actionable recommendations for marketing and commercial teams.

6. Website & Digital Experience

• Provide strategic leadership for Hamilton Medical’s global digital ecosystem, including the corporate website and key customer-facing digital platforms.
• Partner with Digital and Web teams to prioritize enhancements that improve customer journeys, conversion, search visibility, content engagement, and marketing automation integration.
• Continuously optimize digital experiences to support product launches, customer education, lead generation, and broader commercial objectives.

7. Global Collaboration & Organizational Leadership

• Partner with Global Product Marketing, MarCom, Digital Marketing and Social Media to translate portfolio priorities into integrated digital campaigns, customer journeys, messaging, and content.
• Collaborate with regional marketing, Sales, and Commercial Excellence to enable local activation, strengthen lead management, and drive conversion.
• Partner with IT, Data, agencies, technology vendors, and other functions to ensure effective technology integration and execution, while serving as a digital subject matter expert and mentor within Global Marketing.

• Proven ability to lead complex, cross-functional global projects and collaborate effectively across international and regional marketing organizations.
• Strong B2B marketing experience, preferably in healthcare, medical devices, diagnostics, life sciences, or other complex technical industries, with excellent project management, communication, and strategic skills.

Required

• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree preferred, with 8+ years of progressive marketing experience.
• Proven expertise in digital marketing, integrated campaigns, marketing automation, CRM, lead management, customer journeys, analytics, and digital platforms.
• Demonstrated experience leading marketing technology transitions, migrations, and digital transformation initiatives.

Preferred

• Experience with leading marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Adobe, or comparable technologies.
• Proven experience integrating marketing automation with CRM, CMS, analytics, and other martech platforms.
• Experience with account-based marketing, lead nurturing, lifecycle marketing, and customer segmentation.
• Healthcare or medical device marketing experience, preferably within a distributor or partner-based commercial model.
• Familiarity with regulatory and compliance requirements for healthcare marketing.

• Established, stable, and reliable company.
• Comprehensive benefits package: medical, dental, vision insurance; paid vacation and sick time; disability insurance; 401(k); tuition reimbursement; and more.
• Engaging and innovative design projects.
• Strong opportunities for professional growth.
• Commitment to sustainable design practices.
• Personal Protective Equipment (PPE) may be required (provided by employer).
• Drug and background screenings required. 

 

Equal Employment Opportunity - It is the policy of this organization to provide equal employment opportunities to all qualified applicants without regard to race, creed, color, national origin, sex, age 40 and over, disability, marital status, sexual orientation, gender identity, genetic information, citizenship status, religious preference, or veteran status in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations.